Over the next three blog posts I will be writing about motion design within interaction through: understanding, designing, and creating animations. Interaction design is about creating the experience behind a product. Motion Design is about communication through storytelling and aesthetics. So where do they overlap and how do they interact?
Interaction design and motion design converse through thinking in “time” to benefit the overall user experience. Motion Design helps enhance communication throughout the design thinking process from the rapid prototyping of scenarios and interfaces to final coded interface animations. Motion is a fundamental element of user experience design because its the emotional reaction and vitality of the product. It gives non verbal communication to the user; it is the body language of a product.
These 3 products have the same layout, visual style, and are starting and ending on the same states, but they all feel different. Motion design is making the difference. Its through motion where you can influence the overall brand experience of a product, to set it apart from the market. Motion can make complex interactions simple and turn good designs into memorable user experiences. I believe its important to prototype motion as soon as possible, whether it be through the storytelling of a service or the interactions on screens. By prototyping motion through coding, after effects, service role play, however; you can add to the quality of experience by thinking within time and not static materials. Overall interactions aren’t static so why are we designing through static mediums?
See Designing Motion Experiences on Medium